22 January 2026
Our client La Piadineria has opened its first restaurant in New York’s Flatiron District, marking an important step in the Italian brand's expansion beyond Europe.
With 500 locations across Italy and France, La Piadineria has built a loyal following around one of the most loved forms of Italian street food, the piadina – freshly made, hot flatbread filled with all sorts of authentic Italian deliciousness.
Now, backed by CVC Capital Partners, La Piadineria is bringing the Italian street food culture to an American audience under the name Piadi and has chosen the heart of New York to start its journey.
PUSH has been partnering with La Piadineria to evolve and elevate their global brand strategy and identity. While our collaboration continues, the new New York location offers an exciting first glimpse –and a live testbed – of their international vision.
Watch this space. There’s more on the way.
